Fand

Performance Marketing Specialist

Established in 2016 by Daniel Djurdjevic (CEO) and Charlie Lindström (CD), CHIMI has swiftly transformed from a Swedish eyewear start-up to a global scale-up. As a premier fashion brand, CHIMI offers a diverse range of products, including sunglasses and fashion accessories. With accelerated growth and ambitious plans for global expansion, we are currently seeking an skillful individual to join our team as the new Performance Marketing Specialist.

Position Overview:

CHIMI is actively seeking a Performance Marketing Specialist to execute on our digital marketing growth efforts. You will play a pivotal role in our digital strategy together with the Chief Marketing Officer and drive digital growth activities across our paid platforms. You will work operationally with all our current and future paid channels and make sure that we reach our revenue and profitability targets.

Your responsibilities will be focused on executing our full-funnel paid strategies that heighten brand awareness and generates profitable international growth.You will have close collaboration with our Digital Director and Brand Director, while reporting to the Chief Marketing Officer. The position is located at CHIMI’s headquarters in central Stockholm. Our policy encourages primarily working from the office to foster team collaboration and a cohesive work environment.

Responsibilities:

• Hands-on execution of paid campaigns and digital strategies, aiming to optimize paid channels for maximum profitable revenue generation and scalable growth.
• Allocate budgets across campaigns and markets, continuously evaluating performance data to ensure alignment with overall PnL.
• Keep CHIMI at the forefront of digital marketing by continuously adapt to media trends, tools, and practices to capitalize on growth opportunities.
• Guide advanced A/B testing to refine target group analysis, ensuring data-driven decision-making for paid efforts and enhanced user engagement.
• Collaborate with cross-functional teams, including marketing, product development, sales, and customer service, to ensure alignment of company-wide objectives.
• Support CMO in the analysis of KPI’s across all digital platforms, utilizing analytics to forecast trends, allocate resources, and drive profitable growth.

 Qualifications:

• +3 years of experience in performance marketing with a proven track record of driving profitable growth, within e-commerce or D2C environments.
• Skilled in utilizing Google and managing campaigns across key social media platforms, including Meta and TikTok
• University degree in a relevant field, demonstrating a strong analytical foundation, preferable within business or engineering.
• Deep understanding of D2C strategies and a capability to align them with D2C growth.
• Passionate about data analysis to derive actionable insights to measure performance and iterate with precision.
• Results-driven approach, coupled with a sense of urgency and proactive work ethic, dedicated to executing tasks with efficiency.
• Excellent written and verbal communication skills in English.

Your application:

Submit your application no later than 2024-09-10. We interview candidates continuously, For questions, please contact the responsible recruiter, Mikael, at Fand. You can reach him at mikael.schmidt@fand.se 

Qualities we value:

Innovative Thinker: Demonstrates an ability to think outside the box, with a passion for staying at the forefront of fashion-tech trends.

Motivated and Results-Driven: Highly motivated and results-oriented, embodying the ambition of a forward-thinking business executive.

Adaptable and Thrives in a Fast-Paced Environment: Thrives in a high-paced environment, tackling diverse challenges with enthusiasm and adaptability.

Positive and Inspirational Leadership: Possesses a positive, can-do attitude that inspires not only the team but everyone in the surrounding work environment.

Strong Interpersonal Skills: Demonstrates strong interpersonal skills with a positive outlook and a collaborative approach to teamwork.

Calm and Focused: Exhibits the ability to stay calm and focused, especially during busier periods.

Brand Ambassador: A true CHIMI ambassador who not only loves the brand but also embodies our culture and values.